In this episode, Matt & Lauren are joined by Sarah Franklin, Lulu’s Public Relations Manager and expert book publicist! Hear about book publicity simplified as Sarah answers questions like: 

→  What’s the value in hiring a publicist vs. doing your own publicity?

→  What exactly is a publicist’s role in book marketing? 

→  How do you make the most of earned publicity once you have it? 

And more!

Watch this episode on YouTube.

Dive Deeper

💡 Featured

💡 Listen to These Episodes

• Ep #10 | Marketing Your Book Pre-Launch, At-Launch, and Post-Launch
• Ep #13 | Earning Free Publicity for Your Book
• Ep #57 | How to Use a Preorder Campaign to Boost Your Book Launch

💡 Read This Blog Post

• How to Earn Media Attention: Essential PR Tips for Authors

💡 Watch These Videos

• PR for Authors: Building Buzz Around Your Book 

Sound Bites From This Episode

🎙️ [11:05] “Depending on the goals for your book, a publicist is one of those things where you absolutely should spend the money if you can afford it and some of your goals for this book align with the need for having a publicist, right?”

🎙️ [25:24] “You know, they can get you exposure, but your expertise in your book, that should be the moneymaker right there.”

🎙️ [41:01] “Something may come of it, nothing may come of it, but nothing's gonna happen if you don't do anything.”

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