In this episode Les discusses one of two books by Dan Sullivan and Benjamin Hardy. The title sounds counter-intuitive, but 10x is Easier Than 2x is absolutely true. The authors discuss how to change your thinking and behavior to focus on the 20% of activity that’s leading to 80% of the results. Exponential growth only results in exponential thoughts and actions. The book isn’t about working harder; it’s about working with more focus and efficiency.