The most important factor in bringing about organisational change is a sense of urgency. In this book, John P Kotter shows you how to achieve that sense of urgency. Simon Young from iJump reviews this book, and ties it in with social media.A Sense of Urgency, by John P Kotter, is published by Harvard Business Press.


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The most important factor in bringing about organisational change is a sense of urgency. In this book, John P Kotter shows you how to achieve that sense of urgency. Simon Young from iJump reviews this book, and ties it in with social media.A Sense of Urgency, by John P Kotter, is published by Harvard Business Press.

Book Review "A Sense of Urgency" - iJumpTV #46

Marketers and communicators talk about their experiences with social media and online marketing. Global lessons from a New Zealand perspective. Brought to you by iJump - making sense of social media.

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Book Review "A Sense of Urgency" - iJumpTV #46

Book Review "A Sense of Urgency" - iJumpTV #46