In this video, I review Ari Paparo’s new book Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance.

As “The Yield Doctor,” I’ll share my perspective on:

Who should read this book

The key themes and stories inside

What it reveals about Google’s rise to power in ad tech

Lessons that publishers, ad ops teams, and ad tech professionals can take away

If you work in digital advertising, ad tech, or publishing, this book (and my take on it) will give you valuable context on how we got here—and what it means for the future.

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