How can you reach more people with your book? If you’ve wondered this, you’re definitely not alone. Most authors want as many people as possible to read their books and benefit from them. But if you really want to increase your book sales, the first question you should be asking isn’t “How?” but “Who?” In this first part of the Books Sales Success Secrets series, Coach Tam shares the importance of knowing all about your target audience – and how this crucial first step will take you one step closer to more book sales and growing your business or ministry.