Highlights from this episode include:

• The "Copywriting Principle" that prevents you from scaring away great potential prospects (7:54)
• How to recognize the "Trigger Moments" that let you blast through sales resistance (18:02)
• The "Productization Method" that transforms your offer from irritating to irresistible (20:47)
• How to generate effortless sales from your community without feeling pushy or sleazy (25:50)
• A foolproof method for identifying pre-qualified buyers so you avoid dealing with professional time-wasters (30:07)
• How to turn Facebook Groups into sales (and cash) generating machines for your business (46:26)