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Booked Solid in Year One: How Serena Pascal Used Luxe to Build a Premium Med Spa with No Industry Experience
When Serena Pascal walked away from her job as a trainer, she had no aesthetics license, no client list, and no idea how to “start a business.”
What she did have?
A drive to build something of her own — and the courage to click enroll on her first Luxe course.
Now? She’s the founder of a booked-out premium spa, making over $10K/month, with clients driving in from other cities just to get on her table.
In this episode, Serena breaks down exactly how she did it — and why Luxe was the turning point.
Listen to learn:
How she built a high-end brand from scratch — with zero beauty experience
The Luxe course that gave her the blueprint to launch fast and legally
The marketing moves that filled her calendar (without dancing on TikTok)
Why being underestimated became her advantage
Her advice to anyone stuck researching, doubting, or second-guessing the dream
If you’ve been waiting for “enough time” or “the right background” — Serena’s story will challenge every excuse in the book.
Play this episode. Then go build your spa.
View all episodes
By Shara GabaldonWhen Serena Pascal walked away from her job as a trainer, she had no aesthetics license, no client list, and no idea how to “start a business.”
What she did have?
A drive to build something of her own — and the courage to click enroll on her first Luxe course.
Now? She’s the founder of a booked-out premium spa, making over $10K/month, with clients driving in from other cities just to get on her table.
In this episode, Serena breaks down exactly how she did it — and why Luxe was the turning point.
Listen to learn:
How she built a high-end brand from scratch — with zero beauty experience
The Luxe course that gave her the blueprint to launch fast and legally
The marketing moves that filled her calendar (without dancing on TikTok)
Why being underestimated became her advantage
Her advice to anyone stuck researching, doubting, or second-guessing the dream
If you’ve been waiting for “enough time” or “the right background” — Serena’s story will challenge every excuse in the book.
Play this episode. Then go build your spa.