Making a Scene Presents - Booking the Festival Circuit Isn’t About “Buzz.” It’s About Proof

For a long time, getting booked on a festival felt like being chosen. You got the email, you posted the graphic, you told your friends, and you hoped the weekend would change everything. That feeling still matters, because it means you care. But the festival world has changed, and the artists who keep winning in it have stopped treating festivals like a lottery and started treating them like a system.

http://www.makingascene.org