On this episode, Dr. John Stenberg hosts Dr. Christine Zapata as she discusses her journey as an upper cervical chiropractor and her co-authorship of the book 'Book Yourself Solid for Chiropractors.'

She emphasizes the importance of marketing and sales in creating awareness and building trust with potential patients. Dr. Zapata also highlights the significance of niche marketing and targeting specific audiences. She shares her experience of refining systems and fine-tuning procedures to provide the best care for her patients. Additionally, she discusses the importance of pruning the patient list and focusing on quality over quantity in patient care. In this conversation, Dr. Christine Zapata and Dr. John Stenberg discuss the importance of building trust and connection with patients, becoming a subject matter expert, finding your niche, and implementing the red velvet rope policy to attract ideal clients. They emphasize the need for consistency in actions and the power of clarity in defining your ideal client. They also highlight the importance of tailoring your practice to meet the needs of your ideal clients and provide actionable steps for implementation. Overall, the conversation provides valuable insights and guidance for chiropractors looking to grow their practice.

Takeaways

Purchase Book Yourself Solid for Chiropractors here