Booking.com abandons scarcity marketing: from June 2020 (the latest), the OTA will have to stop showing messages such as “only one room like this left,” “other persons showed interest in this hotel in the last 24 hours”, “the room is popular,” or “time-limited offer”. The European Commission and National Consumer Protection, in fact, identified these techniques as “manipulative”. Meanwhile, in Russia, the Federal Anti-monopoly Service found Booking.com to be in breach of Russian anti-monopoly laws (a crime punishable with fines from 1% to 15% of the revenue generated in the Country). The reason? Booking.com seems to have asked hotels to offer the same rates on competitor hotel reservation websites.