Ally Machate is CEO of The Writer's Ally, where she oversees a team of publishing industry professionals who help serious authors to write, publish and sell more high-quality books.  

Hosts Linda Claire Puig and Ari Iny explore with Ally how to explode your reach, become an opportunity magnet and create long-term success by writing and publishing a book. 

In this episode, we discuss:

• How to plan and write a book that generates tons of revenue…beyond just book sales
• How to use a book like a “supercharged business card” that attracts clients, speaking gigs, and other high-paying opportunities
• The story of a former Navy SEAL who used a book to evolve his popular Navy-SEAL-style fitness bootcamps into a leadership training empire.
• And much more!

“The real value of a book could be selling your next online course or workshop or coaching program.” – Ally Machate

Ally Machate is on a mission to help authors make great books and reach more readers. A bestselling author and expert publishing consultant, Ally has served small and “Big Five” publishers, including Simon & Schuster, where she acquired and edited books on staff. Her clients include authors with such companies as Simon & Schuster, Penguin Random House, Rodale Inc., Chronicle Books, Kaplan Publishing, Sourcebooks and Hay House, as well as

independently published bestsellers. Ally leads a diversified team of professionals who specialize in helping serious authors to write, publish and sell more high-quality books.

Resources or websites mentioned in this episode:

• Mirasee
• 6-Figure Newsletters
• Ally’s website
• Ally’s free gift

Credits:

• Guest: Ally Machate
• Hosts: Linda Claire Puig & Ari Iny
• Producer: Linda Claire Puig
• Managing Producer: Cynthia Lamb 
• Executive producer: Danny Iny
• Audio Post Supervisor: Evan Miles, Christopher Martin
• Audio Post Production: Post Office Sound
• Music soundscape: Chad Michael Snavely
• Making our hosts sound great: Home Brew Audio

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Music and SFX credits: 

• Track Title: Sunny Side Up

Artist Name(s): Neon Beach

Writer Name: Aaron Sprinkle

Publisher Name: A SOUNDSTRIPE PRODUCTION

• Track Title: Presence

Artist Name(s): Mikey Geiger

Writer Name: Michael Thomas Geiger

Publisher Name: BOSS SOUNDSTRIPE PRODUCTIONS

• Track Title: Coo Coos

Artist Name(s): Dresden, The Flamingo

Writer Name: Matthew Wigton

Publisher Name: A SOUNDSTRIPE PRODUCTION

Episode transcript: Books (Ally Machate) coming soon

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