Rob Kosberg is the Founder and CEO of Best Seller Publishing, a company that assists people in writing, publishing, and marketing books to become bestsellers. He is a Wall Street Journal and USA Today best-selling author and has been featured on major media outlets like ABC, NBC, CBS, and FOX. Through his Publish. Promote. Profit.™ program, Rob has assisted over 1,000 clients — including professional athletes, US Ambassadors, and Fortune 500 CEOs — in creating and leveraging best-selling books to enhance their authority and grow their businesses. His latest book, Publish. Promote. Profit., achieved #1 Business book status on Amazon and became a bestseller on both USA Today and the Wall Street Journal Best Sellers Lists.

In this episode…

Writing a book is often seen as a dream goal, a bucket-list achievement. But what if a book could do more than just sit on a shelf? What if it became the most powerful tool for generating leads, building authority, and making millions?

According to Rob Kosberg, a Wall Street Journal bestselling author and publishing expert, a book is a business asset, not just a creative project. He explains that most authors make little to no money from book sales alone, but those who know how to leverage their book for speaking engagements, PR, and lead generation unlock massive revenue potential. Rob emphasizes that positioning is key — a well-crafted book isn't just about sharing knowledge but about opening doors to bigger opportunities.

In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with Rob Kosberg, Founder and CEO of Best Seller Publishing, to discuss how entrepreneurs can turn books into million-dollar assets. Rob breaks down why book sales alone won't make you rich, how to position a book for maximum impact, and why PR and media exposure elevate an author's credibility. He also shares insider strategies for getting a book into the right hands and making it a lead-generation powerhouse.