<p>This week, Bridget builds on the research findings from focus groups with Gen X and Gen Y and discusses four marketing campaigns that put those findings in action. The campaigns are (1) Helping Your Garden Grow: We Guarantee It! (2) Grow Up Gardening, (3) We LOVE Where You Live, Too! and (4) How Does Your Garden Grow? These free marketing campaigns can be adapted by most retail operations and can help you better connect with Gen X and Gen Y.</p>

This week, Bridget builds on the research findings from focus groups with Gen X and Gen Y and discusses four marketing campaigns that put those findings in action. The campaigns are (1) Helping Your Garden Grow: We Guarantee It! (2) Grow Up Gardening, (3) We LOVE Where You Live, Too! and (4) How Does Your Garden Grow? These free marketing campaigns can be adapted by most retail operations and can help you better connect with Gen X and Gen Y.

Boomer or Bust Part 2: Marketing Campaigns

Welcome to the “Marketing Munchie” podcast series hosted by Dr. Bridget Behe. Every other week, Bridget and her guests will share information, insights, and research-based findings to help your horticultural business connect better with current and future customers. Bridget has over 30 years of experience investigating how and why consumers buy ornamental and edible plants.

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Boomer or Bust Part 2: Marketing Campaigns

Boomer or Bust Part 2: Marketing Campaigns