Summary

In this episode of Fridays 4 Fundraising, Kelly shares a simple yet powerful technique to enhance donor relationships and increase retention—BCC'ing team members on donation autoresponders. She explains how this easy step can foster real conversations, improve engagement, and ultimately boost fundraising success.

Links

• Check Out Donorbox
• Request a Discovery Call
• Sign up for How To Fundraise Without Burning Out workshop

Takeaways

• Using BCC in autoresponders helps to build relationships by prompting conversations with donors you wouldn't have otherwise.
• Improving donor retention requires personalized engagement

Chapters

00:00 Welcome to Fridays 4 Fundraising

00:47 Thank You Donorbox!

01:31 This Week's Focus: Optimize Your Thank Yous

04:31 How To Set Up a BCC on your Autoresponder

10:25 Workshop: How to Fundraise Without Burning Outt

13:01 This Week's Assignment: Set up a BCC on your autoresponders

Keywords

fundraising, donor relationships, autoresponders, donor retention, nonprofit, digital fundraising, relationship building, Kelly McLaughlin, fundraising tips