How did a rejected uni student with a 20% attendance rate turn a simple idea into a £70 MILLION brand? 👀

In this explosive episode of The Launch Podcast, we dive deep with Simon Gray, founder of Boost Drinks, on how he built a household brand from scratch—without owning a factory, warehouse, or even delivery vans.

Simon shares how:

💡 He spotted a gap in the market and trademarked "Boost" overnight

🚚 Built a lean, outsourced empire in convenience retail

📈 Scaled to £70M turnover with zero supermarket sales

🤝 Cultivated a killer team and culture

💼 Successfully exited to AG Barr (makers of Irn-Bru)

He also opens up about:

🧠 Leadership growth

📚 Game-changing books like The Chimp Paradox

💔 The emotional cost of redundancies

🔥 And what it really takes to go from startup to sold

This one’s packed with lessons, laughs, and real talk every founder needs to hear.

👉 If you’re building a brand, scaling a business, or thinking about your exit strategy—DON’T MISS THIS.