Most e-commerce brands try to scale by spending more money on ads, across more platforms, as fast as possible.

In this episode, I break down why that approach usually fails and what sustainable growth actually looks like. You’ll learn how to know if your offer is ready for paid traffic, why Google Ads is often the safest first growth channel, where Meta Ads truly fit, and how the two platforms work together to build steady, predictable revenue.

If you want to scale without gambling your ad budget, this episode gives you the framework!