The concepts of personal finance, while directly applicable to daily life, often appear unfamiliar to the average student. A former teacher sets out to transform how students interact with financial concepts through gamification and story-telling.

In this episode, Sarah Li Cain speaks with Paul Vasey, the founder of Cash Crunch Games, about the educational impacts of gamification, and the ups and downs of building his business from gamification to change how students learn personal finance.

Episode highlights:

• Paul's vision for Cash Crunch Games in educating students on personal finance
• Marketing lessons from Cash Crunch Games
• Paul's search for business partners
• Paul's thoughts on selling Cash Crunch Games

For more information, visit the show notes at https://plutusfoundation.org/2021/boost-engagement