In this episode, Kyle Mealy, the visionary behind The Revenue Cascade™️, shares his expertise on why focusing on revenue is more crucial than isolating marketing or sales efforts. He introduces the concept of the Revenue Zipper™️, a strategic approach that seamlessly integrates marketing and sales to drive sustainable growth. Kyle also defines what constitutes profitable ROI in marketing and sales, offering practical insights and actionable strategies to help businesses obtain more leads and maximize their revenue potential.

Website: https://www.readyforthenextlevel.com/

Connect with Kyle on LinkedIn: https://www.linkedin.com/in/kyle-mealy/

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• Website - B.O.O.S.T.® Your Brilliance

Let’s explore the world of thought leadership with Kathryn Smith! Kathryn provides invaluable insights for women and minority business owners. Kathryn discusses the importance of thought leadership in creating visibility and credibility, particularly for those who face additional hurdles in the business world.  

She highlights specific challenges, such as access to capital and market competition, and offers actionable strategies to overcome them. Kathryn outlines practical steps to start building a thought leadership platform, emphasizing the resources available through her company, Walton Birch, including free discovery calls and website audits.

Website: http://waltonbirch.com

Connect with Kathryn on LinkedIn: https://www.linkedin.com/in/kathrynrsmith/

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• Website - B.O.O.S.T.® Your Brilliance

Pat Ennis and Corby Megorden are business partners at ENNIS Legacy Partners whose mission is to help business owners enjoy life in the business and plan for exit and life after the business. In this episode we delve into the world of business exits. They explore the critical strategies business owners use to exit their ventures effectively.

Pat and Corby highlight the importance of maximizing exit options through comprehensive planning and readiness assessments. They offer practical advice on the initial steps owners should take to prepare for their exit, from evaluating business value to creating a robust exit plan. This episode is a must-listen for any business owner looking to secure their legacy and achieve a successful exit.

Website: www.exitreadiness.com (for a FREE exit readiness assessment that scores an owner in four key exit planning categories)

Connect with Pat on LinkedIn: https://www.linkedin.com/in/pat-ennis-cexp-cap%C2%AE-25b4a111/

Connect with Corby on LinkedIn: https://www.linkedin.com/in/corby-megorden-cepa-ccea-mea-fmva-cbca-b4816b1a/

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• Website - B.O.O.S.T.® Your Brilliance

Zhe Scott is Founder and CEO of The SEO Queen. She’s a 2X best-selling author on Amazon who’s has helped companies generate $250 million in revenue since the launch of her company in 2017. She is a brand building expert for brands that
want to be visible in algorithm-based platforms like Google, Bing, and Duck Duck Go. We sat down with Zhe and explored the intersection of SEO and brand building. 

Zhe discusses why brand management is a cornerstone of business success and outlines the key focus areas for brand development. She provides expert advice on how businesses can use SEO to boost their brand’s online presence, attract more customers, and drive growth. This episode is packed with practical tips and strategies to help you build a powerful and recognizable brand in the digital age.
Website: www.seoqueen.com

Connect with Zhe on LinkedIn: www.linkedin.com/in/theseoqueen/

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The relaunch of the B.O.O.S.T.® podcast is officially here!  In this initial episode, producer, Claude Jennings, and host, Kelly Leonard, discuss:

• Why the refresh?
• What’s the new format?
• What’s the B.O.O.S.T.® framework/methodology?

B.O.O.S.T.® Framework Breakdown:

• Build Your Brand: Learn how to create an authentic brand that resonates with your ideal audience/buyer.
• Optimize Relationships: Discover strategies to foster meaningful connections and collaborations.
• Obtain More Leads: Uncover lead generation strategies & tactics that work & lead you to your desired outcomes.
• Secure Thought Leadership Space: Elevate your expertise/amplify your voice to become a go-to authority.
• Tap into New Markets: Explore expansion opportunities and reach untapped audiences and/or opportunities.

We look forward to sharing great new content to help you B.O.O.S.T.® your business and career success! And, if you enjoy the show, please like and rate us, and share the podcast with a friend. Oh, and don’t forget to subscribe to our show wherever you listen to podcasts! 

Connect with Kelly on LinkedIn: https://www.linkedin.com/in/ktleonard/ 

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• Website - B.O.O.S.T.® Your Brilliance

Fellow podcaster, Dorothy Mashburn is a celebrated negotiator with over 20 years of experience empowering women in their careers. Passionate about closing the gender pay gap, she offers negotiation strategies to help clients confidently negotiate value.  Drawing from her roles as a hiring manager, brand marketer, and negotiation expert, she provides a unique lens for understanding one’s market value and championing it! Tune into this episode where we cover Dorothy’s inspiration story, common mistakes people make during salary negotiations, tips to confidently negotiate salaries, and the importance of mindset. 

Podcast - Salary Negotiations Made Simple

LinkedIn:  https://linkedin.com/in/dorothy-mashburn 

Instagram: https://www.instagram.com/dorothymashburn.negotiator/

TikTok: https://www.tiktok.com/@dorothymashburn 

Website: www.dorothymashburn.com

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• Website - B.O.O.S.T.® Your Brilliance

RJ Grimshaw, a seasoned entrepreneur, embraces intrapreneurship. From cofounding Scriba Town Inn to leading UniFi Equipment Finance, he’s a catalyst for business growth and innovation. In this episode, RJ shares has intrapreneurship sparks organizational innovation, how intrepreneurs can peacefully coexist within traditional corporate hierarchies, strategies for companies to prevent intrapreneurs from becoming disillusioned when their ideas don't gain traction within the organization, and much more.

Website: www.rjgrimshaw.com 

LinkedIn: https://www.linkedin.com/in/rjgrimshaw/

Innovation Business Assessment 

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• Website - B.O.O.S.T.® Your Brilliance

Ever wanted to write a book, but not sure where (or how) to get started? Meet Venchele Saint Dic.  A dynamic force in the world of writing, Venchele is the founder and CEO of Pathway Coach Writing.  With a background in public health and over 8 years of experience, she empowers aspiring authors, editors, and businesses to confidently share their voices. Venchele’s commitment to accessibility, innovation, and social impact shines through her work, making her a true advocate for the written word. In this episode, Venchele shares some of the most challenging writing projects she’s had the pleasure of supporting, the relevance of cultural sensitivity and localization in the process of market expansion, along with tips to craft a compelling story. 

Venchele on LinkedIn 

Instagram @pathwaycoachwriting | @venchelesaintdic

Website: https://pathwaycoachwriting.com/ 

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• Website - B.O.O.S.T.® Your Brilliance

Gregory Mohr is an experienced entrepreneur and franchise consultant and Founder of Franchise Maven. We connected recently and explored the essential factors that potential franchisees must weigh when evaluating diverse franchise opportunities. Gregory shares insights and strategies to guide entrepreneurs, especially those new to business ownership, in determining whether franchising aligns with their goals. Whether you’re a seasoned business owner or just starting out, this episode is your roadmap to franchise success! 

Resources:

Website: www.franchisemaven.com
LinkedIn: https://www.linkedin.com/in/gregorykmohr/
Email: [email protected]

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• Website - B.O.O.S.T.® Your Brilliance

In a perfect world, your brick-and-mortar journey starts with a vision and ends with a thriving storefront! In this episode JoJo Struebing, host of The Receipt Paper Podcast and Founder of Brick N' Mortar Academy, shares valuable insights on establishing your brick-and-mortar business, choosing the right location, creating a standout brand, along with the future of brick-and-mortar.

If you ever wondered whether a physical storefront was worth considering to grow
your business, this episode will have you reimagining the possibilities.

Resources:
Website: http://masterbricknmortar.com
Instagram: http://instagram.com/masterbricknmortar
The Receipt Paper Podcast: The Receipt Paper Podcast: Tips for Opening and Growing a Brick-and-Mortar Business on Apple Podcasts
Email: [email protected]

Let's Stay in Touch!

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• Website - B.O.O.S.T.® Your Brilliance