In today’s episode, I’m chatting with Conrad O'Connell, a digital marketing expert who’s carved out a niche in the vacation rental space. Conrad shares how he made his way from helping his father-in-law’s fishing charter business to building a thriving agency that specializes in marketing vacation rentals. We dive into what makes promoting vacation properties different from traditional businesses, and why branding and visibility are so crucial for driving direct bookings.

We also talk about the rise of social media, the importance of email marketing for keeping clients happy, and the behind-the-scenes of scaling a marketing agency. Conrad’s journey is full of real insights on how to grow your business, build community, and even the power of offshore hiring. Whether you’re in vacation rentals or just looking for solid marketing tips, this episode is packed with practical takeaways.

Key Takeaways:

• The vacation rental business comes with its own set of marketing challenges, and branding is key to standing out.
• If you want direct bookings, you need to make sure your brand is visible and appealing.
• Email marketing isn’t dead, it’s still a powerhouse for retaining clients and driving engagement.
• Scaling an agency? Focus on client satisfaction, build a strong community, and set clear expectations.
• Don’t sleep on offshore hiring! It can make a huge difference in growing your business without the overhead.

Stay tuned for more episodes!

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