Insightful advice on how systems and automations can help photographers and creatives avoid burnout and grow sustainably.

This week, Bree connects with Jordan Wayson, the founder of Roseway Consulting, to speak about the transformative power of systems and automations for creative entrepreneurs. Jordan shares her journey from a corporate career to helping clients, especially photographers, optimize their businesses through efficient systems. This episode is a must-listen for creatives looking to elevate their client experience and streamline their business processes.

Bree and Jordan discuss practical steps for setting up standard operating procedures (SOPs) and inquiry processes, even without expensive CRM systems. Jordan emphasizes the importance of maintaining a personal touch and avoiding the robotic feel often associated with automation. Listeners will gain valuable tips on creating a seamless client experience that builds trust and repeat business, making this episode essential for any service-based entrepreneur.

Key Takeaways:

• Transformative Power of Systems: Implementing systems and automations can significantly enhance client experience, allowing businesses to scale more effectively.
• Starting Simple: You don’t need expensive CRM tools to begin automating your business processes; even basic tools like Google Docs and email schedulers can make a big difference.
• Maintaining Personal Touch: Automations should reflect your personal voice to avoid coming off as robotic, ensuring clients feel valued and understood.
• Effective Inquiry Process: Prioritize setting up a streamlined inquiry process to make strong first impressions and manage client expectations effectively.
• Long-term Benefits: Proper systems save time, reduce overwhelm, and allow for scaling your business while maintaining high-quality client interactions.

Notable Quotes:

• "A lot of my clients are really successful because they do show who they really are and therefore I believe they attract people that are like them." - Jordan Wayson
• "I feel like in my experience, creatives and photographers, they kind of push back on systems and automations. They hear that word and they're like, I don't know if I want that." - Jordan Wayson
• "If you want to scale as a photographer or simply just elevate your client experience, systems and automations are the way to go." - Jordan Wayson
• "Any written communication, make it how you speak. Don’t, you know, if you're not a super polished person, don't write a super polished email." - Jordan Wayson

Resources:

• Roseway Consulting - Jordan's consulting website.
• Instagram: @systemswithjordan
• Quiz: "How Creative Are You Really?"

About the Guest:

Jordan Wayson is the founder of Roseway Consulting, a firm specializing in systems and automations tailored for photographers and creatives. Since its inception in June 2021, she transitioned from a full-time corporate insurance role to entrepreneurship, rapidly scaling her services to include online business management. Jordan's expertise has empowered clients by streamlining workflow processes, optimizing marketing strategies, and enhancing client growth. In addition to her professional endeavors, Jordan is a military spouse and mother of three, residing outside of Columbus, Georgia.

BREEANNA KAY'S INSTAGRAM:  @breeannakayphotography

REBEL CEO INSTAGRAM:  @rebel.ceo.podcast

BREEANNA KAY'S WEBSITE: breeannakay.com

REBEL CEO PODCAST SHOWNOTES:  breeannakay.com/systems-automations