A recent Forrester study found that 82% of firms said CX is a top priority, but only 46% feel they're getting a comprehensive view of their customers. In today's podcast I talk with Maxie Schmidt-Subramanian, VP and Principal Analyst at Forrester, about the journey to great CXM, and how to give your organization a competitive advantage.

Watch the webinar, and download the full Forrester study here:https://www.sprinklr.com/resources/boost-experience-success-register/

Maxie Schmidt is a principal analyst serving CX professionals. She leads Forrester's research on CX measurement programs.