In this episode, Melinda Emerson chats with Dr. Catrise Austin about her journey and how to build a personal brand for doctors. They discuss cash flow management, selling a business, getting media interviews, and the importance of a book for credibility. They also explore social media brand opportunities, Instagram follower growth, and Dr. Austin's book and coaching program.
(0:00) Introduction and special offer from Melinda Emerson
(1:36) Cash flow management in 2021 and selling a business
(2:38) Introduction and journey of Dr. Katrice Austin
(7:05) Building a personal brand for doctors
(12:45) Tips on getting media interviews and importance of a book for credibility
(14:34) Sponsor: Colgate
(15:02) Brand opportunities through social media and thinking outside the box
(16:11) Introduction to Dr. Austin's book and coaching program
(17:02) Discussion on Instagram follower growth and favorite business books
(17:18) Closing remarks by Melinda Emerson
(17:50) Closing credits and reminders