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Boost Your Podcast Promotion with These Simple Tips
Q: What advice do you have for podcast hosts to upgrade their guest booking process? How do the best ones do it, from your perspective?
A: Notify the guest the interview has gone live, provide promotional materials, and follow up to ask the guest if they have promoted it.
As a podcast host, refining your guest booking and episode release process can significantly enhance your show’s reach and impact. Here are several strategies to improve engagement and ensure both you and your guests get the most out of every episode:
1. Communicate Effectively:
Episode Alerts: Always notify your guests when their episodes go live. This simple step ensures they can share the episode with their networks, vastly increasing your audience.
2. Provide Promotional Tools:
Ready-to-Share Assets: Equip your guests with promotional materials such as:
Graphic promoting the show and guest
Graphics with quotes from the episode
Video clips
These tools make it easy for guests to spread the word and engage their followers.
3. Follow Up:
Engagement Check-In: Don’t hesitate to follow up with guests to confirm they’ve shared the episode. A gentle reminder can go a long way, especially if they’re busy or might have overlooked the notification.
4. Encourage Reviews:
Simplify the Ask: Include a checkbox in your scheduling tool (like Calendly) where guests can commit to promoting the episode or leaving a five-star review. Explicitly asking for reviews increases the likelihood of receiving them, boosting your podcast’s credibility.
5. Reflect on Feedback:
Continuous Improvement: Regularly solicit and reflect on guest feedback. This can highlight areas for enhancement, from the quality of your content to the effectiveness of your promotion strategy.
By implementing these tips, you not only foster a better relationship with your guests but also improve your podcast’s visibility and listener engagement. Remember, a successful podcast is a team effort—make it easy and rewarding for guests to contribute to your success.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/
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By Spencer Carpenter / Outlier AudioQ: What advice do you have for podcast hosts to upgrade their guest booking process? How do the best ones do it, from your perspective?
A: Notify the guest the interview has gone live, provide promotional materials, and follow up to ask the guest if they have promoted it.
As a podcast host, refining your guest booking and episode release process can significantly enhance your show’s reach and impact. Here are several strategies to improve engagement and ensure both you and your guests get the most out of every episode:
1. Communicate Effectively:
Episode Alerts: Always notify your guests when their episodes go live. This simple step ensures they can share the episode with their networks, vastly increasing your audience.
2. Provide Promotional Tools:
Ready-to-Share Assets: Equip your guests with promotional materials such as:
Graphic promoting the show and guest
Graphics with quotes from the episode
Video clips
These tools make it easy for guests to spread the word and engage their followers.
3. Follow Up:
Engagement Check-In: Don’t hesitate to follow up with guests to confirm they’ve shared the episode. A gentle reminder can go a long way, especially if they’re busy or might have overlooked the notification.
4. Encourage Reviews:
Simplify the Ask: Include a checkbox in your scheduling tool (like Calendly) where guests can commit to promoting the episode or leaving a five-star review. Explicitly asking for reviews increases the likelihood of receiving them, boosting your podcast’s credibility.
5. Reflect on Feedback:
Continuous Improvement: Regularly solicit and reflect on guest feedback. This can highlight areas for enhancement, from the quality of your content to the effectiveness of your promotion strategy.
By implementing these tips, you not only foster a better relationship with your guests but also improve your podcast’s visibility and listener engagement. Remember, a successful podcast is a team effort—make it easy and rewarding for guests to contribute to your success.
Head over to Spencer's LinkedIn where you can submit a question on any of his posts - https://bit.ly/3zlEnVb
Website - https://www.outlieraudio.com
Outlier Audio Instagram - https://www.instagram.com/outlieraudio/
Personal Instagram - https://www.instagram.com/spencercarpenter/