In today's episode, we'll dive into promotions and advertising campaigns. We'll start by defining promotions and exploring the various types, from discounts and sales to loyalty programs. Then, we'll shift our focus to advertising, covering both traditional and digital channels and discussing how to create compelling ad content that resonates with your audience. We'll also share some practical tips and real-world examples of successful campaigns. Finally, we'll discuss how to measure your efforts' impact and adjust your strategies accordingly.