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Boost Your Website Conversions with Customer Journey Mapping!

In this conversation, Femi Olajiga discusses the importance of mapping the customer journey to enhance website conversion rates. He shares insights from his personal experience as a customer and contrasts it with the perspective of a kitchen retailer. 

The discussion emphasises the need for internal brainstorming sessions involving cross-functional teams to gather insights and improve the customer journey. Femi highlights the significance of understanding customer pain points and the role of effective communication in optimising conversion rates.