We sat down with CloseFactor’s Leena Joshi to talk about boosting GTM efficiency with tailored data sources and machine learning, partnering with Sequoia Capita (seed/A), doubling LaunchDarkly reps productivity, and building a team at your startup.

Leena is the CEO and co-founder of Closefactor. CloseFactor is the world’s first GTM operating system for revenue teams. Using machine learning to automatically curate unstructured information about companies and extract meaningful insights that go-to-market teams can act on, CloseFactor identifies your best customers, empowering sales and marketing teams to hit their goals.

Closefactor raised $20M from Sequoia, Vertex, and GTMFund among others.

The audio version is available everywhere you listen to podcasts.

https://anchor.fm/forward-by-dawn/

0:00 - Why does a company need a GTM operating system?

3:38 - Customizing Closefactor to the customer needs: datasets, GTM motion

9:08 - Using Closefactor: talking to the right people about the relevant ongoing challenges

14:25 - Case studies: Faster ramp times, 2x reps productivity, increased visibility into the market

16:20 - Implementing Closefactor

21:51 - What’s the best engagement strategy for a sales rep?

23:49 - Starting Closefactor: from enterprise GTM exec to a founder. Finding first customers.

29:00 - Partnering with Sequoia Capital

33:35 - Building an effective team at your startup

38:20 - Leena’s vision for CloseFactor

Web: https://closefactor.com/

Twitter: https://twitter.com/close_factor

Linkedin: https://www.linkedin.com/company/closefactor/

Careers: https://closefactor.com/company/careers/

At forward we invest in visionary leaders who move the world forward. Learn more at https://dawn-gv.com

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