Local News Matters

Boosting Engagement and Revenue with Newsletters: Insights from Dan Oshinsky


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Dan Oshinsky, founder of Inbox Collective, is one of the foremost experts on building, growing and monetizing newsletters. Oshinsky discusses how email newsletters remain a powerful tool for local newsrooms to build an audience and generate revenue, best practices for creating successful newsletters, and the benefits of AI-powered tools for writers. Oshinsky provides examples of successful newsletters and offers advice on how local newsrooms can grow their audience and provide value to paying subscribers. 

Episode chapters:

(02:11) - Why should people care about newsletters in 2023? 

(07:48) - Accidentally becoming an email power user and newsletter expert

(12:40) - Translating lessons from large national brands to smaller local publications

(14:55) - Local newsroom success stories

(19:56) - Building relationships via different types of newsletters

(24:38) - What is the jobs-to-be-done for your newsletter?

(28:17) - Optimizing your newsletters

(33:13) - Pricing newsletter ads

(37:54) - Paid and subscriber-only newsletters

(43:37) - AI in the newsletter space

(48:12) - Rapid-fire questions

 

Links
  • Dan Oshinsky: web, LinkedIn, Twitter 

  • Inbox Collective: web, LinkedIn, Twitter

  • Not a Newsletter

 

  • Mentioned:

    • The Information

    • Buzzfeed

    • The New Yorker

    • Tools for Reporters

    • New York Times

    • Politico Playbook

    • theSkimm

    • Quartz

    • Searchlight New Mexico

    • NewsMatch

    • WBUR

    • Boulder Reporting Lab

    • Colorado Sun

    • Punchbowl News

    • Clayton Christensen’s Jobs to Be Done framework

    • Jax Today

    • Rough Draft Atlanta

    • Naptown Scoop

    • The Post and Courier

    • Puck

    • Summari

 

  • Recommendations

    • The Town podcast

    • Amusing Ourselves to Death

    • Growth Croissant newsletter

  • Local News Matters: web, Twitter, Facebook, LinkedIn

  • Colorado Press Association: web, Twitter, Facebook

  • Tim Regan-Porter: bio, Twitter

 

...more
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Local News MattersBy Tim Regan-Porter

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