In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the significant impact that call-to-action (CTA) buttons can have on engagement rates for social media posts, emails, and website forms. He emphasizes the importance of using first-person language and specific, action-oriented phrases to increase click-through rates and form submissions.

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Best Moments:

(00:56) Introduction to the topic of call-to-action buttons

(01:32) The impact of button text on engagement rates

(02:44) The power of using first-person language in call-to-action buttons

(03:39) Examples of effective button text for emails and social posts

(03:51) Tips for improving form submission rates on websites

(05:09) The importance of analyzing website bounce rates

(06:30) The need for continuous testing and iteration of button text

(06:46) Introduction to Thryv, the podcast sponsor

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