This episode for CPG CEOs and CMOs outlines a five-step process to boost high-quality website traffic and customer engagement.

It emphasises a data-driven approach, using analytics to personalise marketing efforts and leveraging content marketing, SEO, and social media.

The discussion stresses the importance of measuring key performance indicators (KPIs) to optimise strategies and achieve a positive return on investment (ROI).

Personalisation, driven by data analysis, is highlighted as crucial for attracting and retaining consumers in today's competitive digital market.

The ultimate goal is sustainable growth through enhanced consumer loyalty and brand strength.

Several successful companies are used as inspiring and useful examples of implementing these strategies effectively so the listener can make an immediate impact on their business.