<p>David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.</p>

David Clark, chief customer officer at Frasers Group, explores the launch of Sports Direct’s new benefit-based membership programme.

Boosting loyalty with Frasers

Welcome to our podcast series Drapers Talks, bringing you insights from fashion retail industry leaders and cutting-edge content from our market-leading live events.

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Boosting loyalty with Frasers

Boosting loyalty with Frasers