Two Knowbodies Talking

Bootlegging DVDs and Defining Value with Dr. Gene Shirokobrod

10.21.2016 - By Nick Bracciante, PT, DPT and Will Boyd, PT, DPTPlay

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The third installment to our mini series on leadership entails an awesome video chat between the Knowbodies and Gene Shirokobrod. What a great experience it was to have a down to earth conversation with a guy who has carved such a prolific path on social media and motivated us to share his work. Bio: Dr. Gene Shirokobrod is a physical therapist guided by entrepreneurial passion. He is the CEO of Verve LLC, who along with his business partner Corey Fleischer, developed and created arc. In 2014, arc was successfully funded on crowdfunding platform Kickstarter, raising over $30k in 40 days. After the launch of arc, Dr. Gene and Corey had the great experience of auditioning for Shark Tank. They made it through round 1 and being called to move on to round 2. While working as a full time clinician, Dr. Gene started a podcast called Therapy Insiders. What started out as a fun hobby, quickly grew into a serious endeavor. Therapy Insiders steadily gained listeners and followers, eventually reaching #1 Medical Podcast on iTunes. Due to the success of Therapy Insiders, Dr. Gene co-founded UpDoc Media, a company focused on producing high quality custom content and digital marketing for healthcare companies. UpDoc media launched with 4 podcasts, focusing on business, fitness, running and of course medicine. UpDoc media is focused on providing "content you NEED to know, that is delivered with clinical precision." Dr. Shirokobrod is also an adjunct faculty member at University of Maryland School of Medicine, Department of Physical Therapy, which is also where he received his doctorate degree. When not focusing on growing his companies, he is chasing his son Aaron (toddler) with the help of his wife Jaimie.

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