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Boots & Brews #1 | Shoe Security
In this episode, we’re at our store in Roseville, talking about what it’s really like running Red Wing stores and helping customers find the right boots for the job. Troy shares how the Roseville and Elk Grove locations came to be, what goes into running a specialty footwear store, and Tyler speculates on future expansion.
We also break down what we call the “shoe security.” From measuring your feet to understanding the work you do, the goal is to match every customer with the right footwear for safety, comfort, and long-term performance. Along the way, we talk about common misconceptions, like the idea that boots last forever, and why proper care and maintenance matter when your boots are among the most important tools you use on the job.
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By redwingmediaIn this episode, we’re at our store in Roseville, talking about what it’s really like running Red Wing stores and helping customers find the right boots for the job. Troy shares how the Roseville and Elk Grove locations came to be, what goes into running a specialty footwear store, and Tyler speculates on future expansion.
We also break down what we call the “shoe security.” From measuring your feet to understanding the work you do, the goal is to match every customer with the right footwear for safety, comfort, and long-term performance. Along the way, we talk about common misconceptions, like the idea that boots last forever, and why proper care and maintenance matter when your boots are among the most important tools you use on the job.