🎧 Episode Snapshot: Beyond the Playbook - Culture, Conviction and Confident Growth

Featuring Helen Tanner, Data Cubed

This episode explores how values‑led leadership and unconventional thinking can shape resilient, high‑impact businesses.

Helen Tanner shares her journey of building Data Cubed by leading from the front, backing bold ideas early, and fostering a team culture grounded in trust, optimism and shared ownership. She reflects on why rejecting rigid orthodoxy has been critical to growth, especially when navigating expansion and complexity.

Key insights include:

• Team culture by design: Hiring for fit and building teams that genuinely work together.
• Leading by example: Why behaviour, not intention, sets the tone.
• Loud declarations and naïve optimism: Committing publicly to ambition and backing yourself before all the answers exist.
• Learning through setbacks: Using experience to sharpen judgement and strengthen resolve.
• Scaling beyond borders: Navigating international expansion while staying true to core values.
• Support systems that matter: Accelerators, advice and women helping women along the founder journey.

Helen unpacks the realities of growing a business without defaulting to convention, the importance of surrounding yourself with the right support, and how culture becomes the anchor during periods of change. This conversation offers thoughtful insights for founders and leaders building purposeful organisations that grow with confidence, clarity and conviction.