350: Bootstrapped to 8 Figures: Driving Organic Traffic with Influencers and TikTok Acquisition

How to grow a bootstrapped brand from nothing to 8 figures by thinking outside the box to drive organic traffic with influencers and TikTok acquisition. Jason Wong started his first eCommerce business when he was just 15 years old. Since then he’s become one of the top marketers and entrepreneurs in the space.  He’s built a framework to build bootstrapped brands up to 8 figures using organic TikTok and influencer content.  He was one of the first to see TikTok as an opportunity. As a forward thinker, he has a lot of ideas on what the future of eCommerce looks like and where the opportunities for growth are.  Episode Highlights: 3:33 Jason’s start in eComm (at 15!) 7:00 How Jason manages his competing priorities and many interests  10:06 Hitting $15MM in one year (without outside investing) 13:30 What’s working with influencers on TikTok right now 16:58 How to find influencers and get quality content from them 21:05 The difference between Instagram and TikTok influencers  22:05 Building a content creation system for UGC  27:04 Tools & tips to manage and track influencer partnerships 29:58 Driving acquisition through organic TikTok  31:01 Where to start on TikTok  34:43 Are 10-minute videos on TikTok working? 36:12 Pairing organic TikTok with SEO  39:26 What the next opportunities in acquisition are: content & SEO  43:04 Wins with loyalty & referral  44:57 Personalization & tech opportunities coming to eComm  Resources: @EggrolI on Twitter Jason’s Shopify Course: How to Develop and Manufacture Your Product  The Brand Growth Membership (Join today to get 7-days for $1) @BrandGrowthX on Twitter Review or subscribe on iTunes