SaaS That App - Building Tech-Enabled Businesses

Bootstrapping a Global SaaS from Vietnam with Milan Milutinovic


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What happens when a touring blues musician burns out, teaches himself to code on YouTube, and decides to challenge the App Store from a four-star hotel in Vietnam? In this episode of SaaS That App - Building Tech-Enabled Businesses, Milan Milutinovic, Founder of Conference Cowboy, joins Aaron Marchbanks and Justin Edwards to explore his unconventional journey.

What You’ll Learn:

  • How to leverage geographic arbitrage to extend your startup runway indefinitely
  • Why progressive web apps (PWAs) are a superior alternative to native apps for many B2B use cases
  • How to maintain product focus without becoming bloated
  • Why pain-driven product design creates immediate user value
  • How to build brand personality into your product to humanize high-pressure workflows

Milan Milutinovic is the Founder of Conference Cowboy, a progressive web app designed to transform how event organizers and attendees connect at conferences and festivals. With a unique background spanning professional blues music, digital nomadism, and self-taught web development, Milan brings unconventional thinking to the event technology space. His expertise in building lean, focused products positions him as a distinctive voice on solving real problems in the events industry.

This podcast is brought to you by Delta Systems, your one-stop shop for front-end, back-end, and full-stack software development. At Delta, Justin and Aaron share the same philosophy when it comes to clients: they treat people like colleagues, not just customers. Maybe that’s why Delta typically spends years working with the same companies: how many software engineering firms can you say that about? So, if you’ve got a big SaaS project in mind but have no idea where to start, come and get a free scope and estimate from Delta Systems on their website.

Got a burning idea for an episode, or a SaaS question you absolutely must know the answer to? Leave us a voice memo at SaasThatApp

Highlights:
  • [00:00] Introduction
  • [02:33] From Blues to Coding
  • [16:28] Geo-Arbitrage and Founder Runway
  • [23:56] What Is Conference Cowboy?
  • [26:54] Fighting Feature Creep
  • [31:53] Why Aligning Revenue with Organizer Success Matters
  • [36:29] The Value of Focused Software
  • [44:18] “This Is a Priceless Company”

Episode Resources:
  • Milan Milutinovic on LinkedIn
  • Conference Cowboy Website
  • Aaron Marchbanks on LinkedIn
  • Justin Edwards on LinkedIn
  • Delta Systems Website
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SaaS That App - Building Tech-Enabled BusinessesBy Delta Systems