In this episode, we sit down with Christopher Kennedy, CEO of Astrafuse, a performance-based lead generation agency specializing in the home improvement space. Chris shares the story of how he and four co-founders bootstrapped their company after being laid off just weeks before Christmas 2023, and why they all took pay cuts to chase equity and build something of their own.

What You'll Learn:

• How Astrafuse landed major clients through simple LinkedIn outreach and organic content
• The power of building a visible personal brand (even with zero followers)
• Their hybrid model combining web leads and phone calls for home improvement companies
• How they built a marketplace to resell excess leads
• Balancing CTO and CEO roles as a technical founder
• Using podcasting to build trust and credibility over time
• Why consistent content creation is still the best growth strategy in 2025

Key Takeaways:

"Just show that you have a pulse - be a real person by consistently posting. It doesn't have to be elaborate, just be consistent because people will research you." Our best buyers came from doing outreach on LinkedIn, and bigger clients often have more friction upfront, but once you smooth that out, everything else flows.

Guest: Christopher Kennedy, CEO of Astrafuse
Connect: https://www.linkedin.com/in/chkennedy/

Sponsor

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This episode is brought to you by Opal, the spend management platform built for performance marketing teams. Learn more at opalspend.com.