Wade Prince never planned on becoming a marketer. As the Chief Market Intelligence Officer at The Gormley Group, a consultancy specializing in helping companies land federal contracts, Wade found himself unexpectedly leading the marketing charge. With no formal marketing background, he bootstrapped a strategy from scratch in a traditionally marketing-averse industry. In this episode, he opens up about educating internal stakeholders, building visibility in a niche market, and learning to attribute impact even when ROI is tough to track.

Wade’s story is a case study in grassroots marketing leadership. From launching SEO and LinkedIn campaigns to creating testimonial videos in an industry that values confidentiality, he shares real talk on what it takes to build credibility and drive results in government contracting.