Club E Podcast

Bootstrapping sales is different


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Club E will be joined by John Arms, Founder of JP Arms Marketing to discuss how you can leverage data from your marketing funnel for data driven decision making.

The big software systems are too much for small biz and startups. They’re built for you three years from now. Keep it simple for your first few million in sales.

Learning Objectives:

1. Effective sales pipeline at the bootstrap stage

2. Preventing random acts of marketing

3. How to invest time more than money for effect

About John:

John is a marketing free agent. He is often referred to as “That funnel guy.” He has packaged up 30 years of marketing lessons learned and sells himself in small fractions as a “30 day CMO.” John provides marketing leadership and an OS designed specifically for small businesses who need marketing leadership in bite sized pieces.

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Club E PodcastBy Rick Brimacomb