Born to B2B

Fresh off delivering their recent seminar on mastering AI visibility, The Think Tank's very own Jo Wilmot and Ros Rowlatt unpack everything you need to know about GEO. As Jo and Ros explain, AI search has already fundamentally altered the buyer journey, and brands who aren't appearing in AI responses are essentially invisible.

This episode of Born to B2B features Rob Smith, Head of Corporate at Censuswide, a leading market research consultancy. Rob and Liam discuss the strategic role of research in B2B marketing, from shaping campaigns and creating compelling content to bridging the gap between marketing and sales.

They also explore cost-effective research strategies, common pitfalls to avoid and the emerging role of AI and synthetic audiences in understanding B2B buyers.

This episode of Born to B2B is a copywriting masterclass led by Paul Smith, an NCTJ-qualified UK journalist, former PR consultant and Director of the communications training company, The Amber Group. Him and Liam discuss what makes brilliant B2B copy, how AI is changing the copywriting game and actionable strategies for impactful persuasive writing.

This time on the Born to B2B podcast, Liam sits down with Amy Law, Head of Marketing and Sales at MachineMax. Their conversation covers a whole host of exciting topics – from how to build brand identity to the importance of strong team dynamics.

This time on the Born to B2B podcast, Liam chats with Domenico Pereira, Head of Global Communication and Sales Excellence at Asendia. The pair delve into plenty of thought-provoking topics, from why prioritising the customer is essential to how Domenico's interest in scuba-diving has shaped his business skill set.

In this episode of the Born to B2B podcast, Liam chats with Kartik Rao, Strategic Marketing Director at Additive Industries, a revolutionary metal 3D printing company that counts top brands like the Alfa Romeo F1 Team and GKN Aerospace as customers. Liam and Kartik explore the importance of becoming a user of your own product, delve into their biggest marketing bugbears and discuss their hopes for the future of the industry.

In this episode of the Born to B2B podcast, Liam engages in an illuminating conversation with Stuart Devoil, Group Head of Marketing at industry-leading timber, panels and decorative surfaces experts, James Latham. Liam and Stuart explore the importance of data in marketing, how to maintain a competitive edge in B2B and what the future looks like for marketers working in the construction sector.

This week we chat to Daniel Da Costa, Founder of Raspberry Ripple - a creative ideas factory seeking to 'cut through the vanilla' of subpar marketing campaigns.

Daniel and Liam discuss his extensive experience as a creative strategist, the importance of following hunches and his vision for the future of B2B.

In episode 3, leading Communications Consultant and Executive Coach Trudy Lewis shares some of the pearls of wisdom she offers business leaders on a regular basis, and covers a host of big questions: Is tech always the answer? Why is embracing change so vital for organisations? And what's the secret behind the staying power of Jaffa Cakes' marketing?