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Borrowed Trust Cold Traffic: Bill Cates’ 3-Minute Referral Blueprint
In less than 3 minutes, Bill Cates delivers a masterclass in relationship-first growth without sounding preachy or salesy.
What if your next best client isn’t found through ads or cold outreach, but through a warm introduction from someone who already trusts you? In this episode, Bill Cates breaks down his timeless framework for exponential growth using what he calls the 3 R’s of Relationship Marketing: Relevance, Reputation, and Referrals.
You’ll learn:
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Why borrowed trust outperforms big tech
-
How to build a reputation in a target market (and why that matters more than being everywhere)
-
Why prospecting and marketing don’t have to feel like a grind
-
How to turn introductions into your #1 growth channel
Bill is the author of Radical Relevance and The Language of Referrals, and founder of the Cates Academy for Relationship Marketing. This is your reminder, and roadmap, to remove friction, stay relevant, and grow the way clients actually want to meet you.
🎙️ Hosted by Brian Ouellette on The AskMyAdvisor® Show: Inner Circle Secrets of the Elite Trusted Advisor
View all episodes
By Brian Ouellette, AskMyAdvisor® Show host & AskMyAdvisor® OS founderIn less than 3 minutes, Bill Cates delivers a masterclass in relationship-first growth without sounding preachy or salesy.
What if your next best client isn’t found through ads or cold outreach, but through a warm introduction from someone who already trusts you? In this episode, Bill Cates breaks down his timeless framework for exponential growth using what he calls the 3 R’s of Relationship Marketing: Relevance, Reputation, and Referrals.
You’ll learn:
-
Why borrowed trust outperforms big tech
-
How to build a reputation in a target market (and why that matters more than being everywhere)
-
Why prospecting and marketing don’t have to feel like a grind
-
How to turn introductions into your #1 growth channel
Bill is the author of Radical Relevance and The Language of Referrals, and founder of the Cates Academy for Relationship Marketing. This is your reminder, and roadmap, to remove friction, stay relevant, and grow the way clients actually want to meet you.
🎙️ Hosted by Brian Ouellette on The AskMyAdvisor® Show: Inner Circle Secrets of the Elite Trusted Advisor