<p>In this episode, Katie Cooper joins Jess to discuss the merging of B2B and B2C social media strategies. The discussion centers around finding a balance between personality and professionalism in B2B branding, with a focus on creating an emotional connection with customers. They also explore the potential for B2B brands on TikTok.</p>

In this episode, Katie Cooper joins Jess to discuss the merging of B2B and B2C social media strategies. The discussion centers around finding a balance between personality and professionalism in B2B branding, with a focus on creating an emotional connection with customers. They also explore the potential for B2B brands on TikTok.

Borrowing from B2C's Playbook Memeifying B2B with Katie Cooper

Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field.

On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.

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Welcome to Marketers Talking, a podcast where we bring you real-world insights and strategies from practitioners in the field. On each episode, we'll be chatting with marketers who are working on the front lines driving real results for their companies or clients. We'll discuss a range of topics, from social media and content marketing to SEO and email marketing, and everything in between.

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Borrowing from B2C's Playbook Memeifying B2B with Katie Cooper

Borrowing from B2C's Playbook Memeifying B2B with Katie Cooper