What do you know about Bosnia and Herzogivina? Chances are, not very much. And certainly there don’t seem to be many business leaders talking about international expansion who’ve got it on their radar. Maybe that’s a significant oversight.

Oliver is often telling people that they shouldn’t just consider the “usual suspects” but look more widely, as there can be real advantages in expanding in countries that the competition have also not yet reached. Recently he was able to update his own knowledge about the country and was honoured to meet with Zlatan Vujanovic, the Minister of Trade for Bosnia-Herzogovina.