Different Roots Radio

Boss Roots: On Track Driving


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E14: Former racing driver Michael Bentwood ( @Michael_Bentwood ), winner of the Raymond Mays Trophy and the BRDC Spencer Charrington Trophy, leveraged his successful racing career into becoming a driving consultant for his agency called 'On Track Driving'. In addition to working with domestic and international car manufacturers (e.g. @Jaguar , @BentleyMotors , @LexusUK , @AstonMartinRacingOfficial , @Ferrari ) and coaching future GT-3 drivers, Michael brings additional value with his knowledge and expertise of factors external to the driver’s seat. We steer ; ) into the truth behind racing misconceptions, competing against management consulting firms, the 3 Golden Rules for Winter Driving and the must-have personality traits similar to @Nobis that create customer value. OEMs’ additional life saving features allow them to embrace some automotive industry disrupters: Autonomous, Connectivity, Electric Vehicles and Shared Mobility. Of course, we had to find out this formula Class A driver’s favourite racing movie, best car to drive and what he has in his garage.Support the show
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Different Roots RadioBy Different Roots Radio