How do your coworkers perceive you? How about your boss, or your clients? If these aren’t questions you’ve given much thought, then today’s guest, Kyra Kyles, is here to help. Kyra is the CEO of YR Media and the former Editor in Chief of Ebony Magazine -- she’s spent her career helping establish the brand image of the companies she’s worked for, and simultaneously learning how to establish her own personal brand.

How you work, speak, and present yourself are imperative in today’s digital environment. Kyra joined host Ebony Beckwith, Chief Philanthropy Officer at Salesforce, on #BossTalks to share her tips and tricks for establishing yourself at work and online. She explains why you shouldn’t identify yourself by your job, how to incorporate your interests and goals into who you present at work, and why you always need to show up the way you want to be perceived. All that and more on this episode of Blazing Trails.