Bosses & Bourbon | Wedding & Event Podcast

For this minisode, I am sharing my perspective on selling - specifically focusing on finding solutions for your clients, not selling goods or services. Sounds counter-intuitive but for creative entrepreneurs that often struggle with selling, feeling smarmy or manipulative, this perspective will help change your mindset and help you grow your business. Learn the difference between your prospect's external problems and internal problems so you can adjust to create a solution the speaks to core needs. I also talk through the importance of being a trusted resource for your prospects & clients as well as the steps you can take to position yourself as an expert in your market so people are perceiving you as a commodity and shopping only on price.

 

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Today's minisode answers the question - what is a marketing funnel? From the different sections to what sales and marketing activities are in these sections as well as how small businesses and their staff can break a funnel and lose a sale. I share the mistakes I see small businesses make over and over when it comes to marketing and sales and talk through the importance of thinking beyond the funnel, turning your clients into repeat clients.

 

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For today’s episode, I chatted with the Chris-half of Jen & Chris Creed Photography. Jen & Chris are a laid-back wedding photography duo based here in Nashville that loves documenting real moments for joyful couples. Chris also shares my love of traveling, thinking deeply about the big questions in life and fine bourbon. So, of course, I had to have him on the show.

Chris and I talked through a lot of things - not being taught to be an entrepreneur, getting caught in FOMO (Fear of Missing Out), finding routines and tactics that support you, dealing with mindset hurdles, having difficult conversations. Be sure to listen to the very end of the episode where I share a new tip from Brene Brown I recently learned related to hard conversations or 'rumbles' as she calls them.

Chris also talks about the advice he’d give his younger self about define success according to you. You got to keep the real stuff in perspective and understand your business is only part of the journey.

 

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In this Bosses & Bourbon minisode, I am sharing my how-to process of creating a plan for your small business for the year ahead. I use this 5-part process for my wedding & event clients as well as my own business to create a more intentional business and life. From reviewing the past year, checking in and adjusting to set goals for the next year as well as determining an accountability, this process keeps me and my clients on track and intentional about the year ahead in their marketing, business growth and success.

 

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For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. White Ink Calligraphy provides custom calligraphy for events, weddings, and personal projects.  Claire built White Ink Calligraphy from the ground up, starting on social media (one of the many topics we dug into). She also teaches calligraphy classes and oh yeah, she has a full-time gig as a lawyer (#sidehustlegoals). As a relatively new business owner, Claire shared how she built her business around a creative passion while balancing a full-time gig as well as how she uses social media to connect with her clients and grow her business. We dug into some big topics,too - privilege, capitalism, the patriarchy - but it was Claire’s perspective on #girlboss that was eye-opening for me so be sure to listen for that. Lots of meaty stuff in this episode and I really appreciated Claire’s fresh perspective vs my more veteran take on things.

 

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In today's mini-episode, I am sharing the top 5 mistakes that I see small businesses make in the marketing. From not being consistent to staying too close to your comfort zone, these are the marketing tactics that can stall your growth and success.  I also reference a previously Bosses & Bourbon podcast episode where I go more in depth on my #2 marketing mistake - building an audience in a space you don't own nor control.

 

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Today’s episode features my friend and seasoned wedding planner, Sarah Goude of Regalo Design. Regalo Design has been serving clients in Middle Tennessee for over a decade as a wedding and event planner, florist and event decorator. Sarah found her way into events and weddings after a college professor re-directed her towards a marketing and business career that revealed itself as a full-blown passion. We chatted about how she built her business from scratch, her personal struggles with failure, advocating for your clients, and the importance of mindful growth in business. Sarah also shared her poignant advice for her younger self - advice that all of us need to be reminded of from time to time.

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Rebecca Annastas, known to her close friends and colleagues as Becki, is the owner and chief manager of Dream Events & Catering. As a full -service event and catering company, Dream Events & Catering provides everything from sensational cuisine and entertainment to seamless planning and design for gatherings all across Middle Tennessee.  

Becki graduated from general manager to owner when she bought the full-service events & catering company after working for the former owner for nearly a decade. In today’s episode, we talked about being focused in your business, the perfect wedding day, transitioning a business & brand under new ownership, creating systems to manage staff and Becki’s career path through restaurants, expo lines and the hospitality industry.

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Rebecca Annastas, known to her close friends and colleagues as Becki, is the owner and chief manager of Dream Events & Catering. Becki graduated from general manager to owner when she bought the full-service events & catering company. We talked about being focused in your business, the perfect wedding day, transitioning a business & brand under new ownership, creating systems to manage staff and Becki’s career path through restaurants, expo lines and the hospitality industry.

In today's mini-episode, I am sharing my thoughts on industry conferences and why meeting in-person matters. While these can be in an investment of money and time, there are limits to online summits and e-courses. You can also learn more about the conference I am hosting with Alyssa DiCicco of Nashville Bride Guide. The Beyond Business Conference is for wedding & event business owners that want to get actionable, get out of their own way and build their business the right way. Happening Aug 6 -7, 2018 in Nashville: www.gobeyondbusiness.co

 

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