Hoe to CEO

Botox, Boundaries & Building from Scratch


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This week we sit down with Brielle, aesthetic injector and LPN, who's built her business from scratch three different times in both Vancouver and Toronto. We talk about what nobody tells you about starting in aesthetics, the BC regulations that limit everything from your hours to your marketing, why referrals beat content every time in the early days, and how ambition has completely reshaped her dating life. Plus... BBL recovery truths, beauty standard double standards, and more!

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Hoe to CEOBy Hoe to CEO