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Botswana to Berlin: PRESENT Podcast 002 with Adam Barnard & Hugo Hoppmann
This is the second episode of the PRESENT Podcast, where I talk with the most courageous makers and creators from all over the world to find out more about their creative journey, how they do it all, and how they tackle their favorite unrealized projects.
In this episode, I sit down with my friend Adam Barnard, founder of Otto Resource, to explore his fascinating journey. We discuss his free-spirited upbringing in Botswana, his early passion for skateboarding, and the profound influence of the Tony Hawk’s Underground video game on his life. The conversation traces Adam’s career transitions, including his move to Berlin, his internship with Norse Projects in Copenhagen, and his editorial roles at Hypebeast and Highsnobiety, which ultimately led to his shift into product consultancy.
Adam shares the story behind Otto Resource, a digital design archive born from his passion for research and his mission to combat gatekeeping in the fashion industry. We talk about the importance of making learning enjoyable, Adam’s vision of Otto as the Wikipedia of Product Design, and how we are both aspiring to build platforms that inspire and empower the next generation of creatives.
Chapters:
00:00 Introduction
00:49 Adam Barnard's Upbringing and Journey
02:57 Cultural Influences and Skateboarding
07:53 The Impact of Tony Hawk's Underground
16:41 Challenges and Realities of the Creative Industry
24:17 Moving to Berlin and Career Beginnings
32:28 Working at Norse Projects and Hypebeast
53:13 Implementing Ambitious Ideas into Physical Products
53:21 Creating a Mechanism for Designers at Hypebeast and Highsnobiety
55:32 Consulting Brands with Extensive Research
58:43 Birth of Otto Resource
01:00:49 Transitioning Otto to a Public-Facing Platform
01:06:31 Challenges and Ambitions of Otto Resource
01:16:53 Balancing Work and Personal Well-being
01:38:46 Favorite Unrealized Projects and Inspiration
Links:
https://www.ottoresource.com
https://www.instagram.com/ottoresource
Hugo and PRESENT:
https://www.instagram.com/present_xx
https://www.present.zone
https://www.instagram.com/hugohoppmann
https://www.hugohoppmann.com
https://hugohoppmann.substack.com
YouTube:
https://www.youtube.com/watch?v=c9UpcoPgjqc
View all episodes
By Hugo HoppmannThis is the second episode of the PRESENT Podcast, where I talk with the most courageous makers and creators from all over the world to find out more about their creative journey, how they do it all, and how they tackle their favorite unrealized projects.
In this episode, I sit down with my friend Adam Barnard, founder of Otto Resource, to explore his fascinating journey. We discuss his free-spirited upbringing in Botswana, his early passion for skateboarding, and the profound influence of the Tony Hawk’s Underground video game on his life. The conversation traces Adam’s career transitions, including his move to Berlin, his internship with Norse Projects in Copenhagen, and his editorial roles at Hypebeast and Highsnobiety, which ultimately led to his shift into product consultancy.
Adam shares the story behind Otto Resource, a digital design archive born from his passion for research and his mission to combat gatekeeping in the fashion industry. We talk about the importance of making learning enjoyable, Adam’s vision of Otto as the Wikipedia of Product Design, and how we are both aspiring to build platforms that inspire and empower the next generation of creatives.
Chapters:
00:00 Introduction
00:49 Adam Barnard's Upbringing and Journey
02:57 Cultural Influences and Skateboarding
07:53 The Impact of Tony Hawk's Underground
16:41 Challenges and Realities of the Creative Industry
24:17 Moving to Berlin and Career Beginnings
32:28 Working at Norse Projects and Hypebeast
53:13 Implementing Ambitious Ideas into Physical Products
53:21 Creating a Mechanism for Designers at Hypebeast and Highsnobiety
55:32 Consulting Brands with Extensive Research
58:43 Birth of Otto Resource
01:00:49 Transitioning Otto to a Public-Facing Platform
01:06:31 Challenges and Ambitions of Otto Resource
01:16:53 Balancing Work and Personal Well-being
01:38:46 Favorite Unrealized Projects and Inspiration
Links:
https://www.ottoresource.com
https://www.instagram.com/ottoresource
Hugo and PRESENT:
https://www.instagram.com/present_xx
https://www.present.zone
https://www.instagram.com/hugohoppmann
https://www.hugohoppmann.com
https://hugohoppmann.substack.com
YouTube:
https://www.youtube.com/watch?v=c9UpcoPgjqc