“The basic approach to positioning is not to create something new and different, but to manipulate what’s already in the mind, to re-tie the connections that already exist.” — Al Ries & Jack TroutChapter 2 walks you through developing brilliant positioning by finding your Big Idea that cuts through the clutter of the marketplace to draw prospects to you.

“The basic approach to positioning is not to create something new and different, but to manipulate what’s already in the mind, to re-tie the connections that already exist.” — Al Ries & Jack Trout Chapter 2 walks you through developing brilliant positioning by finding your Big Idea that cuts through the clutter of the marketplace to draw prospects to you.

“The basic approach to positioning is not to create something new and different, but to manipulate what’s already in the mind, to re-tie the connections that already exist.” — Al Ries &amp; Jack TroutChapter 2 walks you through developing brilliant positioning by finding your Big Idea that cuts through the clutter of the marketplace to draw prospects to you.

Bottleneck Breakthrough Audiobook - Chapter 2 - The Big Idea | Ep 23

Finding and fixing bottlenecks is the best way to grow any business. This podcast is 100% focused on helping you do that so you get the most of whatever you want out of your business.  Most of the conversations and content are geared toward companies between $500k and $5M in revenue since there are many sticking points that exist there.

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Finding and fixing bottlenecks is the best way to grow any business. This podcast is 100% focused on helping you do that so you get the most of whatever you want out of your business. Most of the conversations and content are geared toward companies between $500k and $5M in revenue since there are many sticking points that exist there.

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Bottleneck Breakthrough Audiobook - Chapter 2 - The Big Idea | Ep 23

Bottleneck Breakthrough Audiobook - Chapter 2 - The Big Idea | Ep 23