“The loftier the building, the deeper must the foundation be laid.” — Thomas Kempis

The feature that stands out about ancient Greek architecture, and especially the Parthenon, is the use of pillars to create structures that withstand the ravages of time.

All the high-growth companies I’ve worked with share a similar feature with Greek architecture. Instead of physical pillars, they have Traffic Pillars that support the entire structure of the company. Without effective marketing, a business will only go so far, and will have a shaky structure.