Most ready-to-drink cocktails taste great on the label and disappointing in the glass.

In this episode of Invst Guru, host Jeff “Fuzzy” Wenzel sits down with Larry, co-founder of World’s Best Cocktail, to talk about turning a passion sparked by Netflix’s Drink Masters into a quality-first consumer brand.

After testing nearly 100 pre-made cocktails and finding most of them undrinkable, Larry partnered with a world-class mixologist to recreate the magic of a handcrafted cocktail, starting with a spicy strawberry house margarita that refuses to compromise flavor during scaling.

But this isn’t just about alcohol.

This conversation explores:

• Why most RTD cocktails lose quality during production?

• The challenge of scaling handcrafted recipes.

• A “drink better, not more” philosophy.

• Designing bottles that capture meaningful moments.

• Building brand through experience, not excess.

• Direct-to-consumer launch strategy.

• Why crowdfunding can democratize early-stage investing?

• What retail investors should evaluate before investing in CPG?

Larry also shares why separating passion from financial analysis is critical when investing even in a product you love.

This episode is ideal for founders, CPG entrepreneurs, spirits brands, and retail investors looking at the premium ready-to-drink market.

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